Kirsten Martinez is now a Fresno State graduate with her bachelors in Marketing and a minor in Advertising and Public Relations. She is now pursuing her MBA (Masters in Business Administration) at Fresno State where she aspires to become a marketing manager for a company or work for a marketing agency in her professional career.

 

Kirsten began her involvement with FSR Underground after meeting FSR Underground manager Julie Logan Lindahl, who explained the countless opportunities FSR Underground offers students. Drawn by the music and the positive culture, Kirsten knew she had to get involved.

Kirsten currently hosts the weekday middays show (M-F from 10 am to 2 pm) playing alternative rock pulling music from Alternative Rock, Indie Rock, and Triple-A formats. In addition to that, she also hosts the Contemporary Christian specialty show, “Rise Up Radio” on Sundays from 7 am to 9 am where she plays brand new music from the Contemporary Christian format. Kirsten also serves as FSR Underground’s student assistant director of marketing and PR.

Her involvement with FSR Underground started the summer of 2022 as a volunteer where she learned the behind-the-scenes operations of radio. More recently, she has become involved with marketing and public relations, programming content, event management, audio/video production, web content and development, business administration, and more. Kirsten loves how the opportunities FSR Underground provides support her educational and career goals.

Kirsten is most passionate about Worship, Latin, and Alternative Rock music. She says each genre ties into her daily routine and represents her moods. Faith is a big part of Kirsten’s identity, so listening to Worship music keeps her close to her faith while Latin and Alternative Rock both play the role of keeping her motivated. Whether she is working, studying, or simply going about her day, Kirsten says that music keeps her smiling through all of it.

In her free time, Kirsten loves to do anything that allows her creativity to shine. She enjoys everything from embroidery, reading, photography, and video editing. Kirsten says that she finds great satisfaction in creating content, whether it's for an organization or her personal accounts.

A fun fact about Kirsten is that she serves as an Amtrak San Joaquins Student Ambassador. In this role, she goes on brand trips and creates travel content to encourage student travel and promote exclusive discounts.

Kirsten can be best reached at MartinezKirsten100@gmail.com